5 PHOTOGRAPHY TIPS FOR IMPROVING YOUR HOTEL’S DATING LIFE
Let’s imagine for a minute that you are an eligible single person asking a another eligible person, over for dinner -This relates to hotel photography so stick with me-.
You may have an award winning personality, and people speak very highly of you, but first impressions are very important.
First, you would need to let this person know that you have it together so you focus a little more on your appearance. Of course, your personality and the core of who you are will ultimately win then over, but that first impression is ground zero and you want everything on your side in the beginning.
As a single eligible guy and who happens to be a hotel photographer, I know that attracting a lady and attracting new bookings to a hotel have a lot of similarities. As a hotel, you may have great reviews and award winning services but when customers are shopping, your appearance must give the same reassurance of your guest experience. Every step leading up to a booking is part the decision making process.
If you are still reading this then there is a good chance you are a hotel marketer or at least have an interest in it. You may also already understand this about sales and marketing. Yet, even within the industry, some fail to understand how this applies to their most visible marketing asset, photography.
We are wired to see first. In fact, the brain processes visual information from images, ten thousand times faster than it processes text. There is also research that shows people are significantly more likely to book after seeing a great visual presentation. Knowing this, you may wonder how can you raise the impact of your hotel’s images? The answer is simple: treat every photo that you create like it is going on your hotel’s dating site profile, because it probably will. You need to put on your best with confidence, show your personality and shoot under a flattering light. Don’t be anything but you, still, be the best you.
In this day of diversified marketing channels and social marketing, a potential client may not discover you from a channel you control. They may not even see you thru media you created. However, when they will come looking to book it is highly likely that media you created will be a significant influence in their booking decision. The media you create is also a powerful trigger to lure your loyal customers back to stay again. As a hotel photographer, it is my passion to bring out the best in every client I capture so I have compiled a few photography tips for you to consider when creating your marketing media.
5 PHOTOGRAPHY TIPS FOR IMPROVING YOUR HOTEL’S DATING LIFE
What’s your sign?
There is no power in numbers if the cumulative effect of all your media is weak. Ever image and video should have a purpose and work to tell the story of your amazing offerings. A great hotel knows it sells an experience, not just a room. Each image should serve a little part of the conversation about that experience. The welcome note, in house floral, amazing elegant room service, the stunning view. Big or small, think about each picture like it is the ice breaker to that conversation. Invest care to make each image beautiful. It will speak highly of your attention to detail.
What is that scent you are wearing?
Although it is important to make a great first impression in every image, it is also important to convey what you really are as a hotel. Take pride in what you offer but don’t oversell. Don’t fill the rooms with amenities that you don’t offer and don’t drastically alter the photos so that they don’t look like your rooms anymore. It takes a lot of work during a photo-shoot to make each image pleasing to the camera. Sometimes things get moved and tidied up because some details stand out in a photo that may not in person. Don’t be afraid to produce great shots that feature your rooms and amenities, just make sure they hold up in reality.
Are you from around here or?
In the case of many hotels and resorts, location is a key point of sale. Exotic or not, try to capture a little of the local culture in your images. Regional cuisine, local landmarks and views will give you a more textural personal image. Even if you don’t have direct views of local landmarks or cultural districts. Simple touches like an image of note cards on a table that depict them, a plate of locally famous confectionaries or shopping bags from a nearby shopping district can infuse a
sense of connection with the destination.
You have a great personality!
You have an awesome staff. Show them off. Hospitality is about people. If your guests had a good time, they probably also had a great personal experience with your staff. Maybe it w!as a detail attended to by a housekeeper.
It’s so romantic in the moonlight!
There are many ways to professionally capture your hotel’s interior images. They range from fully lighting the rooms for photography to compositing images from multiple exposures using only existing light. Although great images are possible with all these techniques, the only way to assure consistency across different lighting conditions in different locations and different times of day is to use photography lighting. Lighting makes all of the difference in a photo. I personally only shoot rooms under my lighting. Proper lighting ensures that all the details of the furnishings and view
are balanced in the image. Shooting with proper photography lighting also offers the advantage of controlling the time of day depicted in your images. Most people will be in their rooms in the evenings and in the morning. These are also lighting situations that are often most flattering to a room. It makes sense that you would want to depict the rooms during these times. Here is a video that shows how a room changes before and after proper lighting: http://youtu.be/Q4np1csQe4E
In the end, think of your images as an extension of the experience you provide. They are more than a menu, they are an invitation to the rich memories that you will provide for your guests upon their arrival.
Jeremy Mason McGraw is the owner and creative director of Global Image Creation, a company providing world class photography and video services for international luxury hotels, resorts and travel destinations for over a decade.
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